Retention is the ability to keep existing customers. It’s also a process—a set of activities and actions that businesses take to reduce the number of customer cancellations. And for most businesses, retention is broken.
Here’s the good news: It doesn’t have to be this way. Thanks to new advancements in machine learning, businesses can now retain cancelling customers and improve retention rates by as much at 80%.
As the subscription business becomes more competitive, companies need every advantage they can muster. If you’re ready to dive deep into a topic that most of your competitors will gladly gloss over, then this ebook is for you.
Chapters in this ebook
The Underrated Value of Retention and Churn
Why Customer Retention is Broken
Reinforcement Learning and Smart Retention
Using the Bellwethr Retention Engine
Want to learn more about Bellwethr's Retention Engine?
Our team of Retention Experts would be happy to see if your company is a good fit for the Retention Engine Solution.