Retention is the ability to keep existing customers. It’s also a process—a set of activities and actions that businesses take to reduce the number of customer cancellations. And for most businesses, retention is broken.
Here’s the good news: It doesn’t have to be this way. Thanks to new advancements in machine learning, businesses can now retain cancelling customers and improve retention rates by as much at 80%.
As the subscription business becomes more competitive, companies need every advantage they can muster. If you’re ready to dive deep into a topic that most of your competitors will gladly gloss over, then this ebook is for you.
